HR Analytics & PlanningHRMPerformance ManagementResearch & Analysis Skills

Effective Use of Data Analytics Enhances Job Performance

Human resources are the core of the business and are considered the most valuable assets. So, no matter where they work, measuring their performance is vital to their success and the organization’s overall success. In addition, using data analytics enhances job performance. And thus, organizations can overcome or reduce most of the problems found in traditional performance management methods. This method supports better employee performance appraisal. And more clearly identifies specific areas that need improvement, as well as and that require praise and recognition.

Organizations generate unlimited data daily, and there is no limit to the data collected over time. Organizations need all this data in a structured way to improve their decision-making capabilities. Additionally, employees can derive the most value from this data by using it to enhance their job performance.

Using Data analytics enhances job performance.

When you bridge the gap between job duties and quantitative abilities, you will get tangible input as to the level of performance required to accomplish the job. Organizations can use the following strategies to apply data analytics to work for better job performance:

1. Improving engagement

The future of job performance management includes both employee feedback and data analytics. For example, instead of providing job reviews at scheduled times throughout the year, organizations can, through data analytics and insights, apply real-time employee reviews to improve employee engagement. Analytics can also help the HR department understand the shortcomings and most excellent most outstanding of employees, and this improves their job performance.

2. Setting standards

Organizations can use data analysis tools to set standards for employee performance. Aside from occupational data, inputs on daily and direct employee performance data can help them plan personal priorities and career paths.

3. Refining skills

Data analytics can be applied to talent planning and work to employee performance management. Thus, they can invest in the tools needed to upskill and improve the productivity of underperforming employees. In addition, these analytics can help HR professionals accurately describe job performance requirements and find the right people for the job.

4. Increasing confidence

Data analysis can help understand employee data, which creates a positive work environment. In addition, when employees know that their data is being used in the analysis, it increases and maintains their trust. In the end, there will be the possibility of creating a safe space for employees to work flexibly and smoothly in line with their aspirations.

5. Impartial hiring

Data analytics can help counteract and avoid bias in the hiring process. Hence the more significant attraction of talents to the organization. Additionally, analytics and digital engagement can help understand those algorithms and decisions related to an organization’s HR planning processes.

6. Enhancing credibility

Data analytics can help managers assess the competence and ability of employees who deserve a promotion or bonus. Moreover, it helps enhance credibility and fairness regarding employee performance and the ensuing entitlements such as promotions, rewards, and pay increases.

7. Stop attrition

Can apply performance-based analytics to predict which employees are likely to leave their jobs and which factors could lead to job burnout. For example, analytics can detect employees waiting longer for promotions or raises that could be causing this attrition.

While intelligent data analytics metrics help HR professionals, it still emphasizes the importance of the human role in raising job performance. Moreover, the most successful way to integrate data analytics is through appropriate organizational design that will guide future decisions, identify required skills, and hone employees’ skills to perform well in their chosen career path.

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Dr Atef Awad

Dr Atef Awad is a university professor specializing in human resources management at Abu Dhabi University. More than 25 years of experience in academic and administrative work. Consultant in developing innovative HR policies and strategies. Extensive experience in developing future practices, including career development strategies, talent management, development programs, and integration strategies. Ability to direct complex projects from concept and ideas to fully operational state. He is a Certified international trainer in human resource development and organizational development.
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