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Efective Use of HR Analytics Helps Leaders Make Informed Decisions

Traditionally, HRM has always been based on trends, biases, or temporary fixes. There will generally be an inconsistency between what HR professionals believe is appropriate. And effective and the data that proves its effectiveness. But the effective use of HR analytics can change how HR works, giving future insights and contributing effectively and meaningfully to the organization’s bottom line. Moreover, this approach enables HR professionals to base HR decisions on facts and evidence rather than relying solely on gut feeling. Also, HR analytics helps HR professionals make data-driven decisions that play a pivotal role in the success of an organization.

HR Analytics

HR analytics is a methodology for generating future insights into how investments in human capital assets contribute to successful revenue generation outcomes, cost reduction, risk mitigation, and strategic plan implementation. It is done by applying statistical methods to integrated HR, talent management, financial and operational data in an exclusive discussion with the HR team.

Furthermore, effective use of HR analytics can measure investments in reskilling. Which will provide the right competencies to support a new revenue model, using data-driven insights as business results emerge. As such, the return on investment for HR analytics is the increased business value derived from using data in talent decisions.

Use of HR Analytics

The HR analytics market is sure to grow exponentially over the coming years. Moreover, successful business leaders and entrepreneurs consider HR analytics a significant priority in their organizations. Therefore, the HR department must use HR analytics effectively and benefit from its advantages to improve work efficiency. It helps the organization catch up with growth, development, and prosperity. Here are some tips that future leaders can keep in mind when using HR analytics to make informed decisions:

1. Track what’s in line with business goals

Suppose the organization’s mission is related to customer service and innovation. In that case, the HR department must develop measures that address these qualities and then collect and analyze related data. Leaders must understand what areas to improve and incorporate metrics to enhance business goals.

2. Provide the results to stakeholders

Some business leaders may have different needs for information, but all stakeholders must be satisfied to make better business decisions. Therefore, it is necessary to provide them with the results of human resources analyses. That help them discuss and determine the future directions of the organization.

3. Combine HR metrics with business metrics

The combination of job and organizational performance data and assessments of personality traits can reveal characteristics of high or low performers. Accordingly, leaders need to understand how employee decisions affect business activities.

4. Always ask, “why.”

Leaders must become curious about HR analytics and why results appear a certain way. Therefore, their adoption of the “why” question does not mean negativity but can also refer to successes and achievements and work to enhance them. So, leaders must care just as much about the cause of the successes so they can devise calculated strategies to sustain progress.

5. Determine the trends and needs of the organization

As a strategic leader, it is essential to identify the organization’s trends and needs and understand their actions to address the many factors. For example, the cost of hiring, turnover, work-life balance, and many others affect the effectiveness of the organization’s work.

HR is no longer an area where professionals can rely solely on their gut feeling and instinct. Therefore, leaders must encourage HR professionals to understand the importance of using data analytics and strategies. With so many unmeasured factors affecting employees’ decisions to stay with the organization, it is imperative to develop and analyze metrics to understand the complexities of HR.

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Dr Atef Awad

Dr Atef Awad is a university professor specializing in human resources management at Abu Dhabi University. More than 25 years of experience in academic and administrative work. Consultant in developing innovative HR policies and strategies. Extensive experience in developing future practices, including career development strategies, talent management, development programs, and integration strategies. Ability to direct complex projects from concept and ideas to fully operational state. He is a Certified international trainer in human resource development and organizational development.
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